A residential and commercial painting company focused on generating leads through inbound calls and marketing campaigns while ensuring prospects receive a timely response from the sales team.
Elk Horn Painting was generating leads through multiple marketing channels and tracking customer interactions using RingCentral and CallRail.
However, leadership lacked visibility into a critical sales metric: speed to lead.
The team struggled to answer important questions such as:
While the data existed across RingCentral and CallRail, it was fragmented and difficult to analyze, making it challenging to optimize sales performance.
We designed and developed a custom Looker Studio dashboard that consolidated lead and call data into a single reporting platform.
The solution integrated data from RingCentral and CallRail to provide real-time visibility into lead response performance.
The dashboard included:
The dashboard was designed to provide both high-level visibility for management and detailed operational insights for the sales team.
What was previously fragmented call and lead data became an actionable performance dashboard, helping Elk Horn Painting better understand its lead response process and make faster, more informed decisions to maximize conversion opportunities.
